Minella believes every relationship deserves to be celebrated. Jewelry is more than beauty — it preserves memories, tells stories, and honors the unconditional love between humans and animals.
Minella was born from a simple, tender idea — that the love between a person and their pet deserves something you can hold onto forever. Not a trend, but a keepsake.
The name Minella whispers of something small and precious — a mini world of color, craft, and connection, made in Thailand with a whole lot of heart.
founder + pets lifestyle photo
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MEET THE MINELLA FAMILY
Five little souls, here to welcome you
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💕
sitting on a jewelry box, smiling hello
Money
THE SWEETHEART
LoveKindnessWarmth
Represents · Warm Memories
"Every heart deserves a little sparkle."
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💙
holding a wrapped gift box
Dollar
THE GENTLEMAN
TrustLoyaltyCalm
Represents · Protection
"A promise kept is the finest gift."
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💚
studying a gem with a magnifier
Euro
THE EXPLORER
AdventureGrowthWonder
Represents · Curiosity
"The world is full of treasures to find."
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💜
sketching a jewelry design
Richy
THE DREAMER
CreativityImaginationPlay
Represents · Joy
"Dream it first, then make it shine."
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🧡
running in with a bunch of flowers
Matang
THE SUNSHINE
HopeFriendshipCheer
Represents · Energy
"Every day is brighter together!"
MEET OUR TOWN FRIENDS
A whole little neighborhood
🐱
Mochi
Elegant Cat
A fashion-loving cat who never misses a launch.
♡ Pawfect Heart
🐰
Mellow
Gentle Rabbit
Tends the flower garden and gifts petals to all.
♡ Daisy Vacation
🐿️
Nova
Flying Squirrel
Glides across town scouting new adventures.
♡ Sweet Escape
🐢
Toto
Wise Turtle
Keeper of old stories at the Memory Library.
♡ Thai Treasure Tales
🦜
Pico
Playful Bird
The town messenger, always with happy news.
♡ First Pawphabet
EXPLORE MINELLA TOWN
Wander through our world
Hover a place to hear its little story.
💍
Jewelry Atelier
Where every Minella piece is dreamt up and hand-finished.
🌸
Flower Garden
Mellow’s blooming garden — inspiration for Daisy Vacation.
💗
Heart Lake
A still lake where wishes and bonds are made.
☕
Paw Café
The town’s cozy corner for friends, human and paw.
📖
Memory Library
Toto guards every story ever kept in Minella.
🔨
Craft Workshop
Sparks fly as raw metal becomes sparkle.
🌲
Dream Forest
Richy wanders here to find new designs.
🌉
Connection Bridge
Where two hearts — any kind — are joined forever.
OUR ADVENTURES
A storybook, chapter by chapter
🌷
SPRING
The Blossom Festival
Minella Town wakes with color — our first floral capsule of the year debuts among the petals.
⛵
SUMMER
Sweet Escape Voyage
Nova leads a seaside journey, inspiring the breezy charms of Sweet Escape.
🎪
AUTUMN
The Pet Carnival
A community festival of paws, tails, and matching keepsakes for every family.
❄️
WINTER
Bangkok Gems Debut
Minella steps onto the international stage with Thai Treasure Tales.
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ALWAYS
New Chapters Ahead
The story keeps growing — new friends, new collections, new memories to hold.
